Pale oak, natural fabrics and custom furniture give 11 Howard a restrained Scandinavian character within SoHo’s cast-iron streets. Anda Andrei and Space Copenhagen shaped 207 rooms around calm proportions and a limited palette, creating a deliberate contrast to the energy of downtown New York. Art and local partnerships appear throughout the public spaces; The Library functions as a quiet lounge, while The Blond becomes more animated after dark. A discreet entrance, compact lobby and technology-led arrival keep the historic brick building’s ground floor notably uncluttered.