Brach Paris, part of Evok Collection, brings a bold, residential style of luxury to the 16th arrondissement, away from the more traditional palace-hotel circuit. Designed by Philippe Starck, the hotel mixes warm woods, leather, marble, books, artworks and eclectic objects to create the feel of a private Parisian house with a contemporary edge. Rooms and suites are richly layered, some with terraces and Eiffel Tower views, while the rooftop, restaurant, pastry shop, sports club, pool and spa give the property an unusually social, lifestyle-driven rhythm. Its atmosphere is polished but relaxed, with a distinctive Left Bank-meets-Right Bank energy shaped by design, wellness and neighbourhood life.
