On Curtain Road in Shoreditch, Virgin Hotels London-Shoreditch occupies a brick-and-glass building within the neighbourhood’s dense mix of studios, restaurants and late-night venues. The chambers and suites use warm timber, leather and industrial references, with flexible living areas and broad windows over east London. Hidden Grooves provides an intimate listening bar, while the hotel’s restaurants, rooftop terrace and pool introduce several distinct social spaces across the building. Exposed brick, steel-framed glazing and planted upper levels keep the architecture closely aligned with the converted warehouses and contemporary additions of Shoreditch.