Rimrock Banff, Emblems Collection is set high above the Bow Valley in Banff National Park, with mountain views and direct access to one of Canada’s most dramatic alpine landscapes. The property is being introduced as North America’s first Emblems Collection hotel following a major reimagining, with a focus on character, place and a more intimate expression of luxury. Its appeal centres on the setting: UNESCO-protected wilderness, elevated valley views, dining and spa experiences shaped around Banff’s year-round mountain atmosphere.