SO/ Uptown Dubai occupies several floors of Uptown Tower, bringing the SO/ brand’s fashion-led style to one of Dubai’s newer high-rise districts. The hotel’s interiors are bold, theatrical and polished, with design-led rooms framing views of the Marina, Jumeirah Beach, Ain Dubai and the wider skyline. Dining, mixology, spa, pool and event spaces are set within the tower, giving the property an urban resort feel. Its location connects easily to Dubai Marina, JBR and Bluewaters Island.