On Koh Samui’s north coast, W Koh Samui slips into a hillside of palms, beaches and Gulf of Thailand views, with private-pool villas scattered through the tropical landscape. Interiors balance W’s graphic confidence with Thai colour, timber and indoor-outdoor ease, turning bedrooms and terraces into spaces made for lingering. The resort moves between the W Lounge, WET pool, beach, AWAY Spa and ocean-facing dining, with villa decks and sunset outlooks setting the pace. It feels immersive without losing its social edge, a Samui hideaway with a distinctly W sense of theatre.