Fitzrovia is visible in the identity of Charlotte Street Hotel, from the restaurant-lined street outside to the scale of its brick façade and prominent entrance. Kit Kemp’s individually designed bedrooms and suites combine strong colour, crafted furniture and contemporary art, supported by Firmdale Sleep linens and generous bathrooms. Oscar Bar & Restaurant faces directly onto Charlotte Street with pavement seating. Upstairs drawing rooms and a library provide quieter spaces reserved for guests. A private screening room, gym and Soholistic treatment room complete the facilities. Soho, Bloomsbury and Tottenham Court Road are all close, but the hotel remains firmly rooted in Fitzrovia’s independent, neighbourhood feel.