Sir Edwin Lutyens’s Grade II-listed neo-Georgian building gives The Bloomsbury a strong architectural identity before any of its more colourful interiors come into view. Guestrooms respect the proportions of the historic structure; the public spaces take a more expressive direction. The Coral Room, designed by Martin Brudnizki, is defined by saturated colour and a long central bar; Dalloway Terrace provides sheltered dining, and The Bloomsbury Club Bar provides a more enclosed evening setting. Great Russell Street places the British Museum close by, together with Bloomsbury’s squares, bookshops and theatres. The contrast between restrained façade and vivid interior rooms is central to the hotel’s character.
