Hyatt Centric Times Square New York gives a bright, contemporary base in the middle of Manhattan’s theatre district, close to Broadway, Rockefeller Center and Fifth Avenue. The rooms and suites are designed around city views and practical comfort, while the hotel’s standout feature is Bar 54, a rooftop venue with a strong sense of place above Times Square. Its style is urban and direct rather than resort-like, making the energy of New York part of the experience from arrival to evening drinks. The location is especially useful for guests who want Midtown at their doorstep.