On Park Avenue South, W New York - Union Square occupies a historic building at one of Manhattan’s most animated crossroads, where market, transit hub and neighbourhood stage meet. Fresh from renovation, rooms and suites layer bold contemporary design over the property’s landmark bones, with local details and city views giving the hotel renewed confidence. Seahorse, the Living Room and new rooftop energy bring the social life back into focus, while event spaces make full use of the address. It feels like a second chapter for one of W’s original New York stories.