In Vila Olímpia, W São Paulo brings the brand’s high-rise playfulness to one of the city’s most design-conscious business districts. Rooms and suites begin on the 25th floor, framing Paulista life through wide views, while interiors draw on Brazilian motifs in stone, wood, curves and colour for a polished tropical-modern mood. Dining stretches from southern Brazilian flavours at Baio Cozinha Sulista to the panoramic 40th-floor L40 Cozinha de Latitude and Yōso Bar e Café, with spa spaces and a rooftop WET Deck continuing the vertical rhythm. It feels built for São Paulo’s restless mix of work, design, food and after-dark momentum.